Popular articles:

How Professionals Can Help Build your Franchise Brand

A lot of new businesses tend to fail because many entrepreneurs believe that they can do things on their own – this also holds true for franchise businesses. More often than not, this is because they do not want to ask help from the pros because of the costs that are involved. Nonetheless, as it will be shown in the rest of this post, it’s necessary to work with professionals to formulate a brand strategy and plan that will make success possible.

Understand your Customers

To build a superior brand, one of the most important is to have an understanding of your target market. This will allow you to know their needs, and consequently, can help your business to determine how these can be fulfilled. Working with experts from Vivaldi Group is a good way to start. They have data analysts and market researchers, among others, who can help you to gain insights about your target market.

7-Eleven tram in Hong Kong

7-Eleven-branded tram in Hong Kong – photo credit: Christian Junker / Flickr

Build a Marketing Plan

A marketing plan will provide a detailed guide to how you will promote your products and services. From the specific steps to the costs that are involved, it will be a framework for your future actions. Some of the benefits of a well-crafted marketing plan include being able to effectively tap your audience, increase your customer base, and stay within your financial capacity. If you do not have extensive marketing knowledge, this is sure to be tricky. With this, you have another good reason to work with professionals.

Manage the Competition

Franchise branding is not just all about knowing what to do to fuel business growth. It’s also concerned about what your competitors are doing. This makes it critical to study their initiatives and learn a thing or two from their strategies. A competitive analysis will determine the strengths and weaknesses of the other players in the industry. In turn, you will find the opportunities and gaps. This analysis is not simple, and hence, asking help from the professionals is necessary to be sure that it will be done the right way.

Uncover New Opportunities

There are many opportunities that are hidden in plain sight. For people without an untrained eye, it will be difficult to spot them. For the seasoned professionals, on the other hand, it will be a lot easier. Working with the pros will make it possible for the business to see different improvements that are possible, such as penetrating a new segment of the market or developing a product that will fulfill a need that has not yet been met by others. They can extend a helping hand to expand your brand in ways that you might have not previously thought of.

Even if it would mean additional cost on your part, as shown above, it’s important that you seek guidance from professionals if you want to have a franchise brand that stands out. Their expertise and experiences will influence your success. Franchise branding does not need to be complicated, as long as you have the right people to help your business.

What is Franchise Note?

Franchise Note is a franchise business blog containing franchise and franchising resources - Franchise information, franchising tips, franchise reviews, and many other franchise-related topics. Learn more »

Any feedback? Please send yours to us »

Franchise Management Focus: Marketing and Communication

When it comes to owning or operating a franchise unit, there are a number of factors to be aware of and take care of. Whether you’ve been in business for years, or you’re just starting out with a new franchise unit, you could always use an extra helping hand to ensure that your business thrives. […]

Read more »

The Growing Trend of Culture-clash Globalisation in Franchising

The main use of a franchise business model is for the rapid scalability and expansion of a brand, yet, it’s no rarity to see franchise networks limited to one geographical continent, self-isolated to the market they are all so familiar with already. However, it’s not necessarily the unfamiliarity that puts franchises off expansions, it’s the […]

Read more »

Franchising: Could It Make You A Millionaire?

The dream of getting into business for one’s self can be realized a variety of ways, from working at home to opening a store front down town, to buying into a franchise. Franchise opportunities have a number of advantages to the budding entrepreneur. 1) Pre-existing customer-base! This is a huge benefit to the new business […]

Read more »

How to Keep your Franchise Organized and Ready for Success

A new franchise opens every eight minutes of every business day, according to the International Franchise Association (IFA). But how much do they really generate in sales? IFA reported franchises bring in more than $800 billion in annual sales. They also noticed a trend that the economic downturn is actually driving franchising with an influx […]

Read more »

Why Would I Want to Sell Off My Business as a Franchise?

When you’re looking for it, you realise that franchise businesses are absolutely everywhere. Franchises offer people the opportunity to run their own business without the initial investment and high risk factor. It is a well-known fact that the majority of start-up businesses fail within their first year of operating. However, franchises are proven to perform […]

Read more »

Search Franchise Note
FREE Franchising Guide
franchising guide

Sign up to get "Franchising Secrets" ebook for free:



NB: We hate spams and shall respect your privacy
Get Weekly Updates
 Sign-Up To Our Free Newsletter!  
Franchise Weekly Note
 
Featured
Categories
Archives
Franchising News