Archive for the ‘Franchise and The Internet’ Category

The Internet has propelled franchises to conquer new market and recruit more franchisees. How to wisely use the Internet to benefit your franchise business?

Franchising updates on Twitter

Inspired by Mark Siebert’s article, here are 10 ways to grow your franchise using the Internet as a medium, tool and strategy to ace the competition:

1. Use the Internet to lower your budget in franchise marketing
   The Internet allows franchises to grow and expand on a shoestring budget. For less than $500, you can get a decent website that can easily look and function better than Subway’s website (Subway, in my opinion, has a sub-par website design considering the big name.)…

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Do you want to receive free franchising advice from top franchising experts but too tired to read any franchising articles? Try listening to live podcasts.

Franchise podcasts

The Internet offers wealth of knowledge if you want to learn as much as you can about franchising. You only need to look for the online resources.

One of the resources I would like to recommend is franchising podcasts.

What is podcast anyway?

Podcasts are series of digital media files (most commonly audio) that can be shared and listened to, either live or recorded. Podcasts are commonly come into life in the of online talk shows or online interviews.

I enjoy listening to podcasts…

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Today, web presence is more important than ever – Franchises know this fact, too. Here is our very own 10 best franchise company websites, design-wise.

Sonic Drive In

Franchise companies know that if they want to reach out more to customers and franchisee candidates, they need to go online.

They need to transmit the right message to the site visitors so that their online marketing campaigns will not go in vain.

I have visited franchise companies website a lot, and to tell you the truth, many of them are sub-par and poorly design. Fortunately, most top franchises, especially global franchises, know that web presence is important and the right…

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Internet franchises

Franchising has expanded and extended, in such a way that it is now beyond physical boundaries, including geographical boundaries.

Internet franchises are those that pioneering a way to break the online and off line business barrier by offering Internet-based and -related opportunities.

What are Internet franchises?

Internet franchises are those that offer opportunities in Internet industry, including but not limited to Internet service providers, Internet marketing services, Internet consultancies, Internet cafe, web design, Internet marketing and many more.

Due to the nature of the Internet, Internet franchises are closely related to home-based and computer franchise opportunities, as many – if not most – Internet franchises can be home-based.

How lucrative are…

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Franchising in social media

Franchises are getting along well with social media. Although I cannot present you with analytical data and stats, I can see that franchises are taking benefit from the social media, in term of brand awareness and franchise information (including promos, events, polls, etc.) Eventually, all of those will be translated into more customers and revenue.

With various strategies, plans and purposes, it’s enlightening to learn and observe what franchising people are doing in major social media. Let’s do our brief exploration in three social media behemoths – Facebook, Twitter and LinkedIn.

Franchising on Facebook

Facebook offers franchises and franchise experts opportunities to build and engage network…

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Top 10 franchise twitterers

Do you tweet? I suppose you should.

No matter how many people are giving bad reputation to Twitter, we have to admit that it is the fastest growing of all social media and one of the most popular ones in the world.

The idea that Twitter invent – Typing something in 140 characters or less turns out to be very addictive (and lucrative.) And yes, Twitter users are no longer answer the question “What are you doing?” alone – Many use Twitter as marketing tool, as well as creating a community to support their businesses.

Franchising can’t escape social media, too. In Twitter, franchise…

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Business owners

Franchise ownership is one route to entrepreneurship and financial independence, provided you buy a franchise with the right knowledge and mindset.

Unfortunately, for the sake of seeking new franchisees, some franchise opportunity offers are simply misleading, even degrading.

Here is what I found searching on Indeed for the term “franchise opportunities jobs“:

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Franchising on social media

With all the hypes surrounding social media, not to mention the battle in popularity between Twitter and Facebook, one question arises: Will social media make a difference to franchising? If so, how to use it for the benefit of your franchise?

An early answer to the former question: Social media is making a difference to franchising, right here, right now.

From my experience with social media, if you don’t know what you are doing, joining and be active with Twitter, Facebook, LinkedIn, and other social media are only a waste of time, or at least a fun thing to do for the fun’s sake.

Here…

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Business blogging

Blogging for franchise unit owners is a little different with business blogging in general. It involves a different approach in branding and creating a community loyal to your franchise unit.

But first thing first – Why should you blog for your business?

Blogging helps you in your business branding and marketing. It helps you to shorten the gap between the management and the customer, as well as to build a community of loyal customers.

Loyal customers are keys to every business as they posses the greatest power of all: word-of-mouth or buzz. Serving your loyal customers well, as well as offering specials to them can help magnifies the…

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