Posts Tagged ‘established business’

Refranchising has always been a hot trend of the decade in franchising. The all-important question: Is refranchising beneficial franchisors, franchisees, or both?

Refranchising

Refranchising is basically about selling the franchisors’ own units to franchisees. So, yes, franchisees are buying established franchise business with well-run operation and positive cash flow.

To me, refranchising is a blessing – I am tired of starting up, and with franchising I expect more than just a start up business. For you who share my vision, you might be interested in refranchising, as well.

Why do franchisors refranchise?

Firstly, you need to know that own units…

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Social media can help new franchisors to create the buzz necessary for the launch of their franchising concepts… and for attracting franchisee candidates.

New franchise launch 2.0

I have just written an article on my other business blog, Noobpreneur.com, about social media ROI. To my surprise, 5 minutes after I posted the article, I received 2 comments. Both of them manage social media activities for small business clients, and one of them is actually helping with the social media of a newly-launched franchise, Naples Tomato – a popular local restaurant in Naples, Florida (read the press release.)…

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Entering Startup

Buying a franchise is not buying an established business. The fact is this: buying a franchise is ‘renting’ a proven system and established brand image – You can never, ever own the system and brand name (unless you own the franchise company.)

Apart from the system and branding, the new franchise unit itself is, in fact, a business startup.

Surprisingly, many franchisee candidates believe that buying a franchise is buying an established business that guarantees them a certain amount of income and a certain Return-on-Investment (ROI.)

First of all, nobody can guarantee you any results. Financial claims are…

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