Posts Tagged ‘food franchise’

Franchises aiming for global expansion could mean two things: It is either they are booming or they are looking for overseas market, due to stagnant or declining local market.

Krispy Kreme irony

Let us start with McDonald’s as an example.

We all know that McDonald’s franchise units are present in many parts of the world (#1 in 2009 top 100 global franchise lists.) They have achieved what Subway and 7-Eleven can’t. Despite challenges McDonald’s face in the countries they existed, such as a victim of terrorist attack (for being an ‘American’ business) and protests from many parts of the world, they do thrive.

Unfortunately, not all global expansion cases are…

Read more »

Social media can help new franchisors to create the buzz necessary for the launch of their franchising concepts… and for attracting franchisee candidates.

New franchise launch 2.0

I have just written an article on my other business blog, Noobpreneur.com, about social media ROI. To my surprise, 5 minutes after I posted the article, I received 2 comments. Both of them manage social media activities for small business clients, and one of them is actually helping with the social media of a newly-launched franchise, Naples Tomato – a popular local restaurant in Naples, Florida (read the press release.)

In my Noobpreneur.com blog, I question whether the social media have…

Read more »