Posts Tagged ‘franchise expansion’
Why Quick Franchise Expansion is Not Always Good for the Franchisees
October 1st, 2009 | 
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McDonalds franchise units, Orlando
Visiting franchise expos, I generally pitched with the following, “We have expanded well from X to Y franchise units in 3 years into franchising.”
While expansion, for me, is one of the key indicators of the franchises’ potential, it is often misleading franchisee candidates into thinking that rapid expansion means strong franchise company with great potential.
Quick expansion means more emphasise on quantity and less on quality
Expansion is great, but you must understand that franchises that put expansion into the top priority in their business plan present franchisors and franchisees with a double-edged sword.
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