Posts Tagged ‘franchise opportunity observation’

Frozen yogurt – or popularly dubbed as froyo – are gaining in popularity today. One issue: Is froyo franchise just a fad or a legitimate franchise opportunity?

frozen yogurt

I never ate frozen yogurt in the past decade as much as I did in the past 3 months. To be honest with you, froyo – a popular term abbreviation of frozen yogurt – is kind of addictive to me.

However, I can’t help the feeling that froyo won’t last long as a popular, healthy version of ice cream. And today is not the first time that froyo-craze hit people worldwide.…

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KFC, New Plymouth, New Zealand

The trivial part in spotting the right franchise opportunity is looking for proofs on all of the franchisor’s claims, regarding franchise operations – the staffing, office/store management, and design/display, to name a few.

There are many ways to do so, but I personally like to visit the franchisor’s own units, to observe and take note the pluses and minuses I found. Visiting franchisees’ store or office is also a good, similar, idea – However, in order to find proofs to what was pitched in the franchise marketing materials (and the UFOC), the franchisor’s own unit…

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