Posts Tagged ‘franchise strategy’

Visiting franchise expos, I generally pitched with the following, “We have expanded well from X to Y franchise units in 3 years into franchising.”

While expansion, for me, is one of the key indicators of the franchises’ potential, it is often misleading franchisee candidates into thinking that rapid expansion means strong franchise company with great potential.

Quick expansion means more emphasise on quantity and less on quality

Expansion is great, but you must understand that franchises that put expansion into the top priority in their business plan present franchisors and franchisees with a double-edged sword.

In one side, being expansionist presents the franchisor and the …

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