Posts Tagged ‘international franchising’

McDonald’s is finally faltering from the rising competition and US poor unemployment rapport. Is it representing the big picture of franchising today?

McDonald’s at Toms River, New Jersey, US

For McDonald’s, it’s always been me against the world – Competitors are doing their best to secure and grow their market shares in the industry. Like it or not, competition always drag the competing entities to price war – and we all do know that price war is where we DON’T want our franchises involved in.

Unfortunately, the recent news of McDonald’s US sales decline indicates that, like it or not, McDonald’s has to play the price war game. As…

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