Posts Tagged ‘mcdonalds’

McDonald’s is finally faltering from the rising competition and US poor unemployment rapport. Is it representing the big picture of franchising today?

McDonald’s at Toms River, New Jersey, US

For McDonald’s, it’s always been me against the world – Competitors are doing their best to secure and grow their market shares in the industry. Like it or not, competition always drag the competing entities to price war – and we all do know that price war is where we DON’T want our franchises involved in.

Unfortunately, the recent news of McDonald’s US sales decline indicates that, like it or not, McDonald’s has to play the price war game. As…

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Franchises aiming for global expansion could mean two things: It is either they are booming or they are looking for overseas market, due to stagnant or declining local market.

Krispy Kreme irony

Let us start with McDonald’s as an example.

We all know that McDonald’s franchise units are present in many parts of the world (#1 in 2009 top 100 global franchise lists.) They have achieved what Subway and 7-Eleven can’t. Despite challenges McDonald’s face in the countries they existed, such as a victim of terrorist attack (for being an ‘American’ business) and protests from many parts of the world, they do thrive.

Unfortunately, not all global expansion cases are…

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