Franchises aiming for global expansion could mean two things: It is either they are booming or they are looking for overseas market, due to stagnant or declining local market. Let us start with McDonald’s as an example. We all know that McDonald’s franchise units are present in many parts of the world (#1 in 2009…

Social media can help new franchisors to create the buzz necessary for the launch of their franchising concepts… and for attracting franchisee candidates. I have just written an article on my other business blog, Noobpreneur.com, about social media ROI. To my surprise, 5 minutes after I posted the article, I received 2 comments. Both of…