Social media can help new franchisors to create the buzz necessary for the launch of their franchising concepts… and for attracting franchisee candidates. I have just written an article on my other business blog, Noobpreneur.com, about social media ROI. To my surprise, 5 minutes after I posted the article, I received 2 comments. Both of…

Franchises are getting along well with social media. Although I cannot present you with analytical data and stats, I can see that franchises are taking benefit from the social media, in term of brand awareness and franchise information (including promos, events, polls, etc.) Eventually, all of those will be translated into more customers and revenue.…